COLORS SHOULDN’T DIVIDE
YOUNG LIONS PRINT ECUADOR 2017
Brief: Create a print ad about fan violence in soccer stadiums.
Whenever we go to a stadium, we don’t know anything about anyone. Only colors helps us recognize our “enemies”. We decided to show a negative problem in a positive way by intervening print ads where people are very happy. War is only about colors.
WE CAN FIX IT
YOUNG LIONS PRINT ECUADOR 2017 FINALS
Finals Brief: Create a print ad about gender discrimination and inequalities at work.
Pin-Up ads are not only known for its beautiful art but also for gender discrimination. We decided to use old ads where discrimination against women was obvious and show that today we can fix that problem.
Art director: Diego Romero
Copywriter: Paúl Morales
Thanks :)
